In which we note the Grimsby Telegraph’s latest marketing campaign
Published at 11:54 pm on January 22nd, 2008
Filed under: Media Addict.
The rather news-thin Grimsby Telegraph newspaper has decided to jump on a fish-marketing bandwagon and declare today to be Great Grimsby Day. A day to be proud of the Grimsby area! Its scenic mudflats! Its thriving heroin-injecting scene! The active support for boxing and extreme wrestling seen in the town centre every Saturday night! The wide range of chain-based shopping opportunities, and the picturesquely decaying industrial areas. Be proud, people!
It’s a good thing, I suppose, that they didn’t get it confused with National Fetish Day, which – equally arbitrarily – was yesterday. I hate to think what would have happened. There’s not much of a fetish scene in Grimsby, after all; a couple of the regulars in the Lloyds Arms and that’s about it. I can quite easily imagine the Grimsby Telegraph’s staffers not understanding what the word means.
Keyword noise: fetish, fish, Grimsby, Grimsby Telegraph, journalism, Lincolnshire, North East Lincolnshire, marketing, National Fetish Day, newspapers, pride.
In which the local council gets a prominent score
Published at 10:18 pm on December 15th, 2005
Filed under: Political.
Today’s big news: the Audit Commission has published the latest Comprehensive Performance Assessment, which sounds like a new teenage exam but is actually about local government. More specifically, how well each council is doing at standard local government stuff like mending potholes and emptying your bins.*
Now, many councils didn’t do very well in the CPA. However, I felt a perverse pride in the fact that only one council in the country scored a nice round zero. My local council. Hurrah! If we can’t be good at something, we may as well be famous for being spectacularly bad at it.
The council themselves, of course, are saying that things are actually a lot better now than when the Auditors were doing the actual research, which is a handy thing for them to say because it’s almost entirely unprovable. If there’s one thing not many politicians will say, it’s: “well, yes, now you mention it, we are a bit rubbish at everything.”
* I might be simplifying a little here.
Keyword noise: audit, Audit Commission, Comprehensive Performance Assessment, council, CPA, local government, Grimsby, Lincolnshire, North East Lincolnshire, pride.