Now, I know I shouldn’t believe advertising. I know I should assume that most people probably don’t believe advertising, and I shouldn’t let myself get worked up about it. But, still, something has been getting my goat lately.
Crisps. One particular brand of crisps, in fact, whose adverts ramble on about some intrepid traveller finding particularly tasty spices overseas, and shipping them home so he could use them to flavour his crisps. And they go on:
That traveller’s name was Phileas Fogg…
No. No, it wasn’t. Phileas Fogg is a fictional character. He’s not real! He was invented by an author, for a book. He’s conveniently old enough to be out-of-copyright, so you can take his name and use it to brand your savoury snacks. So, he didn’t go to Indonesia or wherever and discover tasty spices, because he never existed. Stop lying to us.
Phileas Fogg: the crisps with the blatant lies in the adverts.