Standing in the shower tonight, I noticed – for the first time, probably – that it’s branded with the word “Aquatronic”. Or, rather, “AQUATRONIC”.
Now, this is a shower that was made in the 1990s, so I’m not really sure why. I mean, adding “…tronic” onto the end of a name to signify New! Scientific! Modern! really is such a 1960s thing to do. Plus, the “aqua” part is fairly self-explanatory, but the word you end up with is completely meaningless if not negative. Aquatronic? Electricity and water? Doesn’t that get you electrocuted?
It set me off wondering what meaningless-but-great-sounding words I can put together along the same lines. Filktronic? Definitely a plausible music genre even if Google hasn’t heard of it.* Plockfultronic? Squimtronic? This site is definitely very squimtronic, even if squimtronic doesn’t quite have a meaning yet.
* Not quite true – it returns one hit, a German-language page about a Momus album.
So far, I haven’t tried to explain the name of this site; and nobody’s asked, probably because very few people read it. I thought it up whilst sitting one afternoon on Doncaster station, waiting for a rather late train, and ever since I’ve been worried that it’s too pretentious.
The meaning came second, but if you ask me it’s a good meaning, so that doesn’t really matter very much. The Forest isn’t made of solid wood and trees, but it is there, around us. It’s there all the time, but some days you can see it more than others. Some days you feel that whatever happens to you, however wonderful, you’ll still be feeling awful at the end of the day and you still won’t have achieved anything. That’s because you’re stuck in the Forest, and you haven’t managed to fight your way out of it yet. This site is – at its deepest root – all about doing just that, because it’s written by me, and that’s what I spend an awful lot of my time doing.
That last sentence makes this site sound as if it’s going to be very, very personal, all the time. That’s not true. It also makes this site sound as if it’s going to be very, very pretentious, all the time. I’m going to try to make sure that that’s not true either.
The monster up at the top right does have a name. I’ll get onto that another time, though. I might even make t-shirts.