Symbolic Forest

At the office, we often get random pieces of promotional crap sent to us by companies touting for business. The best so far: an “emergency phone kit” from O2.^* The latest: a pen from Openreach. If you’ve not heard of Openreach yet: they’re the chunk of British Telecom that actually gets to play with wiring and hardware, and ends up doing all the manual work.

Openreach’s PR people clearly aren’t as imaginative as O2’s, because they’ve sent us a ballpoint pen. One of those pens with a moving picture inside, that slides from one end to the other when the pen’s tilted. Rather than go for the classic “woman whose bra and knickers disappear” design, their pen has a background of terraced houses, and an Openreach van chugging from one end to the other.

So far, so boring. This pen, though, is ideal to represent BT.^** Because of the speed the van moves: chug chug chug, dead slow along the line of houses. Perfectly representing the speed it takes BT to do pretty much anything.^*** Ideal publicity material!

* A piece of string, and a capped cardboard tube marked with a “cut here” line around the middle.

** Or, “Openreach, a part of the BT group”, as it says on their promotional bumpf

*** To be honest, I have found one part of BT that does what you ask, quickly, and gets it right first time: whatever office it is sets up reverse DNS information for ADSL lines with static IP addresses. If you do not know what this means, rest assured you will never need to get in touch with them. Oh, and if you know anyone who works for BT: they have a special staff-only customer service number which allegedly gets better service than the ordinary one, and if you have a problem they can call it up on your behalf.

Keyword noise: advertising, British Telecom, BT, junk mail, Openreach.