Symbolic Forest

More from The Guardian: in the UK, an entire third of the 14-21 age group have started their own blog.

However, what that doesn’t say is that most of these blogs aren’t very interesting to outsiders; just pages of teenage gossip and bitching.^* The Guardian has been over-hyping blogs for a while now, and “look, they’ve all got them!” really isn’t the important part of this story.

You’ll pick up on the important aspect of this, though, if you read the whole thing. It’s communication. The blogs the article mentions aren’t the big new revolution in publishing – they’re the big new revolution in Keeping In Touch. Most of the blogs on the internet now aren’t the sort of thing that the general public want to read. They’re online diaries to keep in touch with your friends, to tell them what you’ve been doing. The general public don’t read them, either – only the blogger’s friends do. In fact, they’re just the same as the traditional Personal Home Page of 1994 – the only difference is that they’re much easier to create.

* As opposed to this site, which is pages and pages of twentysomething gossip and bitching.

Keyword noise: blogging, communication, hype, surveys, The Guardian.