HomeThe Artist's Dilemma
In which we discuss music and advertising
It’s a question that must come to every artist and musician who starts to get successful. Sell out, or not sell out? And what is “selling out” anyway? What about advertising? Do you license your music for use in advertising, knowing you’ll effectively lose control over how it’s presented?1 Maintain artistic integrity, or go for the money? There are some bands whose oeuvre will, forevermore, be thought of as “oh, it’s that song off that advert, you know, that one for thingy, that stuff.” – the Penguin Cafe Orchestra being a prime example.2
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