Little and often
Or, how often should a blog update, and does it really matter?
It’s almost the end of August, already.
If you ever scan your eyes down the list of links to the various archive pages on this blog—somewhere over on the right on desktop, right down the bottom on mobile, at least with the current design—you’ll see there were only five posts published here this month. Over the last three months in fact, there has been a bit of a drop-off in posting, compared to the other months since the blog was relaunched.
There are reasons for that, which I’m not going to go into here but which mostly involve having other outlets for my writing. Some of it might be published one day, and some won’t be, but that isn’t really the point of this post. The thing I wanted to talk about today is: does it really matter?
This initially popped into my mind at work a few months back, when I was preparing to interview a potential job candidate. Naturally beforehand I did all the usual background research on the candidate in question, looking at what social media profiles they had listed on their CV, hunting down some of the ones they hadn’t listed, and reading all the other links they’d put on their CV. The person in question included a link to a blog. When I followed it up, I found I really enjoyed the articles I found there (all of them tech-related in some way), but there were only a handful. This candidate had started a blog up in lockdown, had updated it a couple of times, and then nothing more. It was still sitting there on their CV, even thought it seemed to be getting a little bit cobwebby.
But does that matter? Well, frankly, it shouldn’t. If you’re interviewing a candidate for a job, you’re interviewing them, not their sticking power at a spare-time project. This blog, on the other hand, is never getting near anyone who might want to employ me, so it doesn’t matter at all if I go a little quiet for a few months, a few years, or even forever. It’s sad, a little, to see someone has started a project only to see it sputter out barely before it has started, but I should try to avoid letting it colour my opinion of them, particularly my opinion of them in a different context.
This site has been a little quiet, but it’s not as if I ever posted in any way consistently to begin with. It comes and goes according to my whims and inspiration, and whether or not I remember to write my ideas down. As I write it largely (but not entirely) for my own amusement, it shouldn’t really matter too much. I do gather information on how many people read this stuff, but I rarely actually look at that information. If I write anything for you specifically to read, I’ll tell you, but otherwise these words are just being thrown out into the electronic void. Some day, there might be an echo back, but I don’t really expect one.